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I got a tweet from Tech Crunch’s Michael Arrington proffering An Automated Music Recommendation Engine that Actually Works.” This tweet linked me to this post on TechCrunch where it is reported that Muffin has an impressive pedigree and has a 3.5 million song database, and, again, that it works.

Well, given that this is a subject that I’ve pretty vocally voiced my skepticism about, both here on 9GS and on the TuneCore blog, I was intrigued.

Off to Muffin I went. For whatever reason, I tried to test it out by putting the band The Smiths into its search engine. I of course assume I’d get some recommendations for other mopey 80 rock bands. Imagine my surprise when instead of getting The Cure or Cocteau Twins or whatever, I got….J. Geils and the Smithereens. I can kind of see why it picked the Smithereens. Ya know: Smiths/Smithereens – they both begin with “Smith.” But we don’t need a complicated algorithm to do that, we basically need…um…a dictionary.

Anyway, more diligence is probably required, but I’d say this is fairly inauspicious.

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One of my very fine students, Andy Beal, mentioned TechCrunch’s Elevator Pitch feature last night in class.

It’s definitely worth spending some time viewing the many pitches.

I’ve written about pitches and business plans with some frequency, here’s a sample.

Thanks, Andy!

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TechCrunch’s Michael Arrington discusses and disses on Yahoo/Google:

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