We inch closer. Something’s going on, and it’s starting to emerge. I’ve been prattling on about it for eons, but we’re starting - just starting - to see a big important shift in the music business that will move us closer to a workable system.
What?
Yeah: labels, content holders, etc. are starting to realize that it makes sense to sell their content from everywhere, rather than limit it to a few online retailers (iTunes, Amazonmp3, etc.).
This is spurred on somewhat by the ability to reduce transaction costs.
More, however, by a growing psychological understanding (finally) of how the Internet works.
Smart ones are (finally) realizing, you can’t create a community; they already exist. All you can do is identify them, and put your crap in front of them, and then - in the words of this dude - provide elegant organization
All of a sudden, those who have given people a reason to show up — because they’re a trusted source/a filter — become real powerful.
Not there (quite) yet, but soon come.
Tags: Daytrotter, marketing, music business, Wolfgang's Vault
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