It’s Not What You Sell, It’s What You Stand For

A student handed me a copy of It’s Not What You Sell, It’s What You Stand For yesterday. He had been present at a guest lecture I gave on “Purpose.”

As he gave me the book, he said, “My father works with the guy who wrote this; your lecture reminded me of the book.”

Obviously, I started reading right away. Something that caught my eye on the first few pages was the idea that you should be driven by three key components:

1. Building an organization that truly makes a difference to the marketplace;

2. Becoming a leader of great purpose; and

3. Bringing your purpose to life so that your constituents know exactly what you stand for.


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