Craig Finn on building a Unified Scene

  1. Reid Martin’s avatar

    One student bragged about tailgating a Hold Steady concert, and Finn’s eyes lit up. “We want tailgating at more shows,” he said, as serious as if he were talking with his manager. “Can you make it work?” The student assured Finn that he could and moved along, as Finn beamed.

    …Always good to give superfans more responsibility


  2. George Howard’s avatar

    I'm really glad you posted this. I loved, loved this part of the story. It shows, as you say, how important it is to let superfans have more responsibility, but also the ethos that is so appealing about THS. They encourage their fans to build something, and they do so in a genuine manner and with respect. It proves how precisely marketing is a conversation.




  3. Curt’s avatar

    that's definitely a Positive Rage! can't wait



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