Benjamin Taylor + Topspin + Social Media = ecosystem

I’ve had the pleasure to be helping out the insanely talented Benjamin Taylor and his team recently. If you’re unfamiliar with Ben’s work, you’re missing out. He sings like a very lyrical jazz player; like Chet Baker plays/sings, like Clifford Brown, or Paul Desmond.

His music is not jazz (strictly speaking), by the way; it’s just incredibly well-written and played, uhm, folk-pop. Sort of hate that. Too reductive. You’ll have your chance to make up your own mind in a second.

Before we get to the music, I want to talk about what we’ve been up to.

We started by re-designing Ben’s site. Now, I’ve been through my share of nightmarish web dev experiences, and I gotta say, this one was amazingly painless.

All the credit in the world goes to Jason Feinberg at On Target Media. He immediately got that we needed functionality and ease of use prioritized over design (we, actually haven’t even “designed” the site yet; that is, there’s no fancy .psd files yet overlaying the “guts.” I’m not sure we need them). He chose Drupal as the CMS, and had everything cooking basically over a weekend.

The next step was to develop an email capture and commerce solution. We spoke with Ian Rogers at Topspin, and he and his team got us rocking (in fact, Ian recommended OTMG).

Topspin has developed very robust widgets. Better to show than tell. The players below are Topspin widgets. Go ahead: stream the music, share them via email, embed them, and by all means click the “Get it Now” button to be taken to Ben’s Site where you can buy the music. Doing so gets your email into Ben’s database, and – using the Topspin features – Ben and his team can analyze the data in a variety of useful ways.

Additionally, a few days ago, we set up a Twitter stream for Ben; you can follow him: HERE.

Through all of this we’ve increased traffic to Ben’s site by a multiple of 5x over the course of a couple months.

As I said in a previous post, artists are now able to create their own ecosystem.

Here’s some music. Enjoy

Benjamin Taylor The Legend Of Kung Folk Part 1 (The Killing Bite)

Benjamin Taylor Another Run Around The Sun

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