The Artist’s Dilemma: Twyla Tharp on Creativity

Wonderful video below from one of the most creative minds out there. In it Ms. Tharp addresses one of the issues with I wrestle with the most: the dreaded art/commerce nexus.

I’ve taken a bit of criticism of late for, I guess, overemphasizing the business elements and under emphasizing the creative elements. (By the way, I’m very fine with the criticism. I love the discourse; it helps me articulate. So, let ‘er rip.)

To me it’s about balance. My life has been basically dedicated to helping creative types monetize their passion so that they can keep creating on their own terms. We are now in a creative age where we can no longer hand off our creative output to some “company,” and allow them to handle all the business, while we just create. However, erring too far on focusing on business will have just as adverse affect as will erring too far on focusing on creativity.

How to strike the balance, and exist as creative types in this new landscape is the subject of my next book.

Ms. Tharp sums up the dilemma very concisely in the video below when she says:

“X dollars have nothing to do with making dance. They do however have to do with paying for the studio…paying your own bills…so, yes, it’s a problem.”

If you haven’t read Ms. Tharp’s work, I highly recommend The Creative Habit: Learn It and Use It for Life.

But, don’t take my word for it, I think you’ll want it after you watch this video:

[via 43 Folders]

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  1. tanya Braganti’s avatar

    this was great… thanks for it


  2. LyricalVenus’s avatar

    Really needed to hear this right now, it's an issue that has been coming up for me a lot lately. Thanks!



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