Worth Reading: Mark Earls

I’ve gotten a couple requests recently for some reading recommendations, and here are two you really should check out. I was working on a big project over the weekend, and these books really helped frame my thinking.

Both are by Mark Earls who will make you question everything you’ve ever learned about marketing.

Herd: How to Change Mass Behaviour by Harnessing Our True Nature

The Welcome to the Creative Age – Bananas, Business and the Death of Marketing

Gaping Void has a great q&a with Mr. Earls.

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