October 2008

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So, it’s time to start letting the cat out of the bag. My new book will be about: how the landscape for artists has changed, how this has affected their creative output, and how to best move forward in a manner that doesn’t cripple their creativity (their core competency).

The working title of the book is, The Artist’s Dilemma…and a Way Forward.

I will likely not begin in earnest on the book until early next year, but I wanted to share the concept and the general premise.

I’ve created a little slideshow that sort of sums it up (by the way, that funky ass font wasn’t the one of my choosing; something happened in the conversion from Keynote to PPT to SlideShare). It’s best viewed in full-screen mode. Click the little movie screen icon in the bottom right of the viewer to enter full screen):

Obviously, this is the most general of outlines, but it does address the issues.

I couldn’t be more excited about diving in.

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I’m sorry for the paucity of blog posts of original content this week; it’s just been crazy, and I’m still sort of recovering from racing to Chi on Sat for a quick Daytrotter meeting, and then back to New Orleans on Sunday for a fantastic REM show.

I Twittered my comments during the REM show, and you can read my thoughts: Here. I think it was pretty much just myself and @remroaddog who were tweeting, so you’ll pretty easily be able to figure out which were mine.

It was a great show – “7 Chinese Bros.,” “Driver 8,” “West of Fields” – and definitely affirmed what I wrote in The Straddle, with respect to the importance of connecting your offline activities to your online activities (nice that the idea/term is getting out there a bit).

In The Straddle, I also mentioned Gary Vaynerchuk as an exemplar of marrying online and offline efforts.

HubSpot has a great piece on Mr. Vaynerchuk; summarizing his recent MarketingProfs Digital Marketing Mixer Keynote address, and mentioning such highlights as this one, which should resonate with 9GS readers:

Social media are just tools to help you engage with your community. They don’t make the difference, you make the difference. Use the tools to interact with your community. Word of mouth is incredible for building your brand, and social media amplifies your WOM reach.

Here is the audio from Mr. Vaynerchuk’s keynote:

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