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September 8, 2008 in marketing by George Howard | 2 comments
Part I is up on the TuneCore blog.
[disclaimer: I was an original TuneCore founder]
Tags: music supervision, publishing, tunecore
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Trackback link: http://www.9giantsteps.com/2008/09/08/my-article-on-music-supervision/trackback/
Kevin on September 9, 2008 at 10:16 pm
Thanks for the article, dream job for me.
On a related note Ive been noticing quality music on TV commercials lately, (Andrew Bird, Decembrists, and Marvin Gaye’s version of Star Spangled Banner) which makes me actually watch some commercials. Do ad agencies hire people specifically for music contact purposes like a supervisor for a movie?
George on September 9, 2008 at 10:35 pm
Many of the larger ad agencies, Arnold, etc. have people in the creative department who pick the music for the ads they’re working on. That’s how we got the Nick Drake song in the VW commercial.
Also, you have publishers pitching the ad agencies, etc.
Good on ya for digging the sweet Andrew Bird. I’m proud to have had him on the label. Do check out his Daytrotter sessions.
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