Global Micro Brands, Social Objects and the Music Business

I’ve been wrestling with Huch MacLeod’s concepts on Social Objects and Global Micro Brands and how they relate to the music business for a while now.

In hindsight, I’m not sure I needed to get on the mat; it’s a pretty obvious connection. But, like most great ideas, their obviousness doesn’t hit you right away.

In essence, by embracing the Global Micro Brand concept and leveraging the music you (or the musician on whose behalf you work) make as your share-able social object you quickly obviate all of the distracting noise surrounding so much of the music business (file sharing issues, etc.).

Instead, the focus is rooted squarely where it should be: attracting and retaining a connected community of passionate fans. This is what builds brands. Musicians – because of (rather than in spite of) the technological advances – have the ultimate share-able social object: their music.

The key is to stop thinking of the music as an end in and of itself, but rather as the means (the tool… the share-able object) to the end: creating a global micro brand. When you do this, the whole game changes.

Thanks, Mr. MacLeod

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  1. capecod_business_lawyer’s avatar

    This is so interested! Where can I find more like this?

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  2. Horses For Sale’s avatar

    Well I agree with you on that point “stop thinking of the music as an end in and of itself, but rather as the means to the end”. But I also just can’t deny the MacLeod’s concepts of Global Micro brands. He has presented some food logics and in those are appropriate for this modern era. If I think I’ve the creativity why not I just show it up to rest of the world?

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  3. topaz’s avatar

    The word “Global Micro Bands” is not familiar with me.. I hope you elaborate it more..
    But as I read your post, I think it is more related in music or business..

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  4. Pogo Tokens’s avatar

    Hey I'v been reading your blog from quite some time now and I just wanted to say keep up the good work.

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  5. Get Paid To Do Surveys’s avatar

    Hey I'v been reading your blog from quite some time now and I just wanted to say keep up the good work.

    Reply

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