I’ll let the quote from this article explain:
Chris Brown’s “Forever” is the country’s No. 3 song, and it turns out to be an advertising jingle.
The giveaway is the lyric “Double your pleasure, double your fun.” He also starts the video by unwrapping a piece of chewing gum and popping it into his mouth.
The product is Doublemint gum.
The Wall Street Journal reports that, unbeknownst to the public, the Wm. Wrigley Jr. Company paid Brown to rerecord the gum’s 1960 jingle, and the company also covered his studio costs as he added new lyrics and expanded the jingle into 4½ minutes of “Forever.” The song was added to Brown’s 2007 album Exclusive after it became a hit.
On Tuesday, Wrigley is set to reveal Brown’s involvement plus two other musical gum campaigns: R&B singer Ne-Yo interpreting Big Red’s “Kiss a little longer” jingle and country singer/Dancing with the Stars participant Julianne Hough singing Juicy Fruit’s “This taste is gonna move ya.”
Tags: music business