Snatching Defeat from the Jaws of Victory

britney sbux

I know the guys who started Hear Music, which was sold to Starbucks, I gotta believe they are horrified with what has happened.

Starbucks had a real chance to do something great with music, and instead did exactly what every other !!!$$&&!! retailer has done: followed the herd, co-pop up the wazoo, returns, etc. 1

Here’s the quote that sums it up:

Despite adopting a broader musical approach, Starbucks on average sells only two CDs a store each day at company-owned shops, according to people briefed on its business. Starbucks disputed that figure but declined to provide a different one.

It’s a classic case of losing your value alignment, and thus your connection with the customers.

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1Not all retailers are bad. If you’re looking for some good ones, check out CIMS

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