There are a couple of lists floating around about what to do and not to do if you’re starting a company.
Mark Cuban’s list is full of good information; much of which makes a ton of sense for musicians/music business entrepreneurs, such as:
Sales Cures All. Know how your company will make money and how you will actually make sales.
NEVER EVER EVER hire a PR firm. A PR firm will call or email people in the publications, shows and websites you already watch, listen to and read. Those people publish their emails. Whenever you consume any information related to your field, get the email of the person publishing it and send them an email introducing yourself and the company. Their job is to find new stuff. They will welcome hearing from the founder instead of some PR flack. Once you establish communications with that person, make yourself available to answer their questions about the industry and be a source for them. If you are smart, they will use you.
Over at the blog of the Maholo CEO, there is another list. This time there are 17 tips on how to save money running a startup. My favorites are:
Buy Macintosh computers, save money on an IT department
Fire people who are not workaholics. don’t love their work… come on folks, this is startup life, it’s not a game. don’t work at a startup if you’re not into it–go work at the post office or stabucks if you’re not into it you want balance in your life. For realz.
Don’t buy everyone Microsoft Office–it’s too much money. Put Office on three or four common computers and use Google Docs.