Lifehack.org recently interviewed Mr. Kawasaki. Some points that jumped out for me:
3. What are the tools that you have discovered in the past couple of years that have made your online life easier, more productive or more pleasurable?
GK: My main tools, aside from Office 2008, are MarsEdit, Ecto, Typeit4me, GrabberRaster, Yojimbo, and NetNewsWire. I have found all of these essential for my roles as a venture capitalist, blogger, and entrepreneur.
9. Is there any prospect for demographic fine-tuning on Alltop? (I am a cranky 40-something, you are a beaming 50-something; we have very different interests from 20-somethings. Do you envisage being able to break things down to the point where we can find out where all the cool 40-50 somethings are going on the web and therefore avoid/ignore the stuff we donâ€™t find interesting?)
GK: I see this as Mission: Impossible. Itâ€™s effectively saying that all 40 year olds are interested in the same things, and itâ€™s different from what all 50 year olds are interested in. I find it hard to imagine that this is the case. If youâ€™re a 40 year old who likes cars, go to autos.alltop.com. If youâ€™re a 50 year old that likes fashion, go to fashion.alltop.com. Trying to set up topics for age groups is like trying to create Virgos.alltop.com where we supply what â€œall Virgosâ€ want to read. Thereâ€™s no way I can see to categorize like this.
GK: Monetizing is over-rated. If people pursued their passions only if they can make money on it, most of us would do nothing. I play ice hockey 4-5 times a week. Iâ€™ll never make a pence on it. Some people write journals – theyâ€™ll never make a pence on it. Some people play music – theyâ€™ll never make a pence on it. How many people will monetize their photography? 100,000,000 people blog. 99,999,000 will never make a pence on it. So what? Blogging is self-expression, not a way to amass a fortune. People should stop looking for grails and start looking for personal enlightenment. (When I asked him about monetizing Alltop, he just shrugged and said, â€œItâ€™s pure Web 2.0 – we came up with it, we put it up and if we get eyeballs weâ€™ll think about putting ads on it.â€)
And my personal favorite:
If you just sit around and think about what will happen, youâ€™ll never â€œdoâ€ and then nothing will happen for sure. People should prototype more and cogitate less. â€œPrototypo, ergo sum.â€ I wasnâ€™t that great a Latin student.