Jobs interview in Fortune

young steve jobs

Looking forward to reading the whole interview, but, as per usual, John Gruber’s Daring Fireball pulls out some great excerpts:

“We do no market research. We don’t hire consultants. The only consultants I’ve ever hired in my 10 years is one firm to analyze Gateway’s retail strategy so I would not make some of the same mistakes they made.”

“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully.”

“So what we do every Monday is we review the whole business. We look at what we sold the week before. We look at every single product under development, products we’re having trouble with, products where the demand is larger than we can make. All the stuff in development, we review. And we do it every single week. I put out an agenda — 80% is the same as it was the last week, and we just walk down it every single week.”

I particularly like the third excerpt that Mr. Gruber selected. It relates very much to what I was talking to my management students about last night: The Deming Cycle, Kaizen, etc.


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