Wil Shipley on Marketing

I’m a fan of Wil’s creation, Delicious Library.

I’m even more of a fan of how he has managed to market both Delicious Library, and himself with such seeming effortlessness.

While his focus is on how to market software, his words of wisdom are extremely relevant to marketing music, marketing yourself to get a job in the music business.

As a rule while watching the slides, just replace the word “software” with “music.”

Also, a very good example of how to give a good PowerPoint Keynote presentation.

[Update: Should you doubt the similarities between selling music and software, do make sure you watch his rant on software distribution which begins at around one hour.]

Check it out:


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