Unbelievably well-stated piece from Yahoo Music’s GM, Ian Rogers.
Maybe the smartest thing I’ve read all year:
Iâ€™m here to tell you today that I for one am no longer going to fall into this trap. If the licensing labels offer their content to Yahoo! put more barriers in front of the users, Iâ€™m not interested. Do what you feel you need to do for your business, Iâ€™ll be polite, say thank you, and decline to sign. I wonâ€™t let Yahoo! invest any more money in consumer inconvenience. I will tell Yahoo! to give the money they were going to give me to build awesome media applications to Yahoo! Mail or Answers or some other deserving endeavor. I personally donâ€™t have any more time to give and canâ€™t bear to see any more money spent on pathetic attempts for control instead of building consumer value. Lifeâ€™s too short. I want to delight consumers, not bum them out.
I want to buy Ian a beer.