This is pretty darn cool, and is precisely the type of marketing I love to see.
Daft Punk has created a widget which provides potential customers with a wealth of information about their upcoming release.
As seen below, the widget is easily embedded into blogs or websites. Fans of the band can basically opt in to providing an ad for the band.
Now if only someone would tie the commerce element into the equation – e.g. allow bloggers to sell the artist’s work using the blog as the front-end, and providing a commission to the blogger – I think we’d have something.
As you can see, this is more like a mini-web site than a typical widget; very well done.
To get the code to embed this widget into your own site/blog, just click on the “code” button at the bottom of the player.