Bands (and music ventures in general) too often fail to recognize that they are in fact businesses, and could benefit from some strategic thinking. To some it seems a stretch (or heretical) to apply business strategy to music ventures, and I think this type of thinking (or lack thereof) goes a long way to explaining the sorry state of most music ventures.
Anyhoo…here are some topic headings from the article that jumped out at me; I hope you find that they apply to music ventures:
Go as far as you can as fast as you can before you raise your first dollar
Raising money is about peopleâ€¦not money
The whole post is just fantastic, and well worth a read.
I particularly like the last item on the list, which covers how bad and ineffective most PowerPoint presentations are. While the author correctly advises those preparing their pitches to spend their time on the product, inevitably, a PowerPoint presentation will be created. Given this axiomatic compulsion for the PPT, I highly recommend you have a look at Guy Kawasaki’s brilliant post on how to create a meaningful PPT presentation.