I think it’s imperative for artists to have their own websites/blogs, and I just don’t believe that a MySpace account will cut it. This isn’t to say that you shouldn’t have a MySpace page, but I really feel that you should also have your own site/blog that you can really leverage to identify your music.
To this end, I’m going to perioidically report on my WordPress adventures in the hopes that it inspires others who are involved in the music business to take the plunge and create their own site/blog rather than relying on someone else to do it for them, or defaulting to MySpace.
WordPress is important, I believe, not just as a tool, but also to help you understand the technology and marketing implications of the Interent. Again, I’m admittedly a beginner in terms of the tech, but the lessons one learns by maintaining a blog, and attempting to make people care about the blog, are applicable across disciplines, and will inform your off-line efforts as well.
So, watch this space for reports on my WP discoveries, and thoughts on its broader implications for artists and productivity in general.