I love seeing artists embracing the new tools in order to better stay connected with their fans. I’m not sure why more artists don’t do this. Perhaps it’s just a matter of time until they do. Or, perhaps, they just need more examples of how to integrate these new technologies into their flow.
Well, here’s a great example from the band Bloc Party. Follow the link to subscribe to their video podcast which chronicles the making of the band’s new album. While you’re poking around on the Bloc Party site check out how they’re employing not only integrated video podcasts, but also blogs and myspace. This is absolutely the way to do it; combine time tested techniques (good songs, touring, etc.) with the judicious use of technology. It’s no surprise that Bloc Party is building a great career for themselves.