This is the little book I co-authored with Jeff Price.

IMHO, it summarizes the complexities of basic music copyright better than anything else (even though it’s now a few years old). I’ve also become increasingly aware that it’s widely read; because I hear many people quote from it (often in front of me…without knowing I co-wrote it).

In any case, it’s not (and never was) meant to be comprehensive. However, if you can grasp the fundamentals laid out in this little book, it will serve as a solid foundation upon which to add more nuanced (and recent) elements.

I’m embedding it here, as I don’t want it to “disappear” from the internet:


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This morning I gave a talk at PTC  as part of what they call their “Marketing Innovators” series (I’m in good company, as the founder of North Face – Hap Klopp – was the previous presenter).

PTC is a fascinating company that – from my admittedly limited vantage point – seems to deeply understand the perils and opportunities expressed in these slides, but, hopefully, I gave them some ideas/context.

In any case, these slides are a distillation of the models my consulting firm uses.

The title of the deck grew out of an ancient blog post I wrote back in 2011 in this space.

This idea – in addition to framing up our consultative approach – has also become the name of a course I teach at Brown, and – heaven help me – will be the title of my next book.

gh at PTC

[Photo Credit: PTC’s Twitter]

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